Almost every player knows it: you play on one casino website, then search for another, only to find a nearly identical casino that, to your surprise, offers the same games and offers similar bonuses, including many online casinos functioning without GamStop rules that operate with distinct policies and features. It’s certainly inconvenient if you’re looking for new games or a new casino experience. But there are good reasons why so many non GamStop casinos look alike and are often difficult to distinguish. We explain the process.
A Crowded Online Casino Landscape!
One reason many casinos look similar is partly due to the sheer number of casinos available. Today, there are over 2,000 online casinos to choose from. This is because anyone with money and business acumen can start a casino. All these non GamStop casinos try to attract players and design their sites in an attractive way. You can imagine that it can get a bit monotonous with over 2,000 casinos, all trying to appear reliable and user-friendly on their websites.
In short, these are the main reasons why so many non GamStop casinos look alike:
- Wide selection;
- Many white label casinos;
- Limited number of providers of casino games;
- The new law makes it unattractive for game providers to enter the market.
Handful of Game Providers to Choose From
The core of a casino is the games it offers. This is important not only for the player, but also for the casino. As a player, you’re interested in a diverse selection of games, while non GamStop casinos want to attract players by offering a wide range of gambling games. However, the game selections of different casinos often still resemble each other.
The reason for this is that there are only a limited number of providers for gambling games. Non GamStop casinos almost always purchase a game package from a company that specializes in creating gambling games. Since only a few well-known providers offer a large game package for casinos, several casinos often buy from the same provider, giving them the same game selection. An example of a game package provider is Microgaming, which offers game packages with 200 games to casinos, but there are also much larger game packages. Some providers offer game packages with as many as 2,000 games. Larger game packages are therefore much more expensive than smaller game packages, making them more popular. This, in turn, results in multiple casinos purchasing their game packages from the same provider.
White Label Casinos Are Common & (Sometimes) Cause Monotony
White-label casinos are a type of ready-made casino that’s acquired by another company and launched online after a few adjustments. These ready-made casinos are often used by people who want to quickly build a casino without much risk of failure. However, due to the widespread use of these white-label casinos, many casinos are almost identical. The game selection is very similar, as are the bonus schemes, the customer service, and so on. White-label casinos are hardly unique from one another. The only differences are the website’s appearance and how they’re advertised.
Furthermore, only a few companies offer white-label casinos, meaning they often use the same provider. A few companies that offer white-label casinos have little to no differentiation between them. This can be confusing for players to see exactly the same thing at one casino and another. A good example is Aspire Global. They offer white-label casinos and have now sold no fewer than 45 different ready-made casinos. These 45 casinos all have the same games, customer service, and bonus terms.
Change in the Market
When non GamStop casinos began to flourish, they offered players a wide range of options. They tried to differentiate themselves by making their casinos unique and offering special games with attractive bonuses. But the selection continued to grow, with several smaller casinos emerging. At a certain point, there were so many providers that a single casino could no longer compete with its unique offering. As a result, casinos increasingly started doing the same thing. They used the same types of games and bonuses to attract customers. Players also became increasingly savvy, more information about the gambling market became available, and players knew what to look for in casinos to maximize their chances of winning. As a result, individual non GamStop casinos had less and less influence on the prize, and players could easily switch from one casino to another.
